Hi, I’m
Nataly Kelly
I help companies grow across borders. And I help globally minded people build their careers.
Who am I? A tech executive, board director, advisor, and author of four books.
For more than 20 years, I’ve worked between languages, cultures, and markets. One idea runs through everything I do.
GLOBAL FIRST.
Don’t treat the world as one big market.
And don’t stretch yourself just one culture thin.
Think multi-market. As early as you can. In business, in work, in life. That will give you a competitive advantage like no other.
That’s how companies scale faster.
It’s also how careers gain depth and compound.
More about me…
I’m Chief Marketing Officer at Zappi, a consumer insights platform trusted by 350+ of the world’s largest consumer brands.
I’m also an Independent Director at Lionbridge, a KKR portfolio company and one of the world’s largest language and localization firms.
As an executive HubSpot, where I led international operations and strategy, I helped scale the business from $170M to $1.7B in ARR across 120+ countries.
For leaders taking their companies global
I take on a small number of advisory and board engagements. I look for founders with a mission I respect and real cross-border ambition.
Ways you can work with me:
For globally minded people
You might be born global. Maybe you’re building a career abroad. Or perhaps you’re simply curious about the world. Either way, your global experience isn’t a footnote. It’s career capital.
I started my career as a Spanish interpreter. I studied sociolinguistics as a Fulbright scholar in Ecuador. Since then, I’ve spent two decades in rooms where brilliant people from everywhere weren’t always heard. I want that to change.
Every week, I write Making Global Work. Each issue gives you one practical idea for building a global career. It’s free, and it’s for globalistas everywhere.
I’m also a longtime HBR contributor and a GenX working mom of two. I share what I’ve learned so that others can benefit, but especially those who understand the value of multicultural lived experiences.
Ways you can engage with me: