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To Truly Delight Local Customers, Take a Lesson from KitKat

Published 12 May 202212 May 2022 by Nataly Kelly in Global Marketing, Localization
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Seasonality in a Global SaaS Business

Published 7 April 20227 April 2022 by Nataly Kelly in International Operations, SaaS
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Five Signs It’s Time for Your Start-Up to Go Global

Published 6 April 20226 April 2022 by Nataly Kelly in International Expansion, SaaS
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Here’s Why You Shouldn’t Just Localize Everything

Published 6 April 20226 April 2022 by Nataly Kelly in International Strategy, Localization
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Why Market Intensification Is the New “Market Entry”

Published 25 January 202225 January 2022 by Nataly Kelly in International Expansion, International Strategy
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The Opportunity Cost of Low-Quality Translation

Published 24 September 202124 September 2021 by Nataly Kelly in Localization, Translation Quality
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Seven Types of Bias in Software Localization

Published 15 July 202115 July 2021 by Nataly Kelly in Diversity and Inclusion, Internationalization, Localization
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To Drive Cross-Border Payments, Put The Customer’s Money Where Their Mouth Is

Published 28 April 202128 April 2021 by Nataly Kelly in E-commerce, Global Payments
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Demystifying Localization Project Management

Published 14 April 202114 April 2021 by Nataly Kelly in Localization, Project Management
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Go Global Like Goldilocks

Published 16 February 202116 February 2021 by Nataly Kelly in International Expansion, International Strategy, Market Selection
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The Risks of Targeting Too Many Markets at Once

Published 11 February 202111 February 2021 by Nataly Kelly in International Expansion, International Strategy, Market Selection
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Is Your Global Brand Cookie Cutter or Couture?

Published 10 February 202110 February 2021 by Nataly Kelly in Global Marketing
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Recent Posts

  • To Truly Delight Local Customers, Take a Lesson from KitKat 12 May 2022
  • Seasonality in a Global SaaS Business 7 April 2022
  • Five Signs It’s Time for Your Start-Up to Go Global 6 April 2022
  • Here’s Why You Shouldn’t Just Localize Everything 6 April 2022
  • Why Market Intensification Is the New “Market Entry” 25 January 2022
  • The Opportunity Cost of Low-Quality Translation 24 September 2021
  • Seven Types of Bias in Software Localization 15 July 2021
  • To Drive Cross-Border Payments, Put The Customer’s Money Where Their Mouth Is 28 April 2021

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