July 2019
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5 Data Sources to Inform Your Transnational Strategy
Data-driven decision-making is important. But, companies are usually swimming in data, and looking at data across many markets can be tricky. Figuring out which data is most likely to lead you to the best decisions for your transnational strategy is critical. Here are some of the most important external data sources you can use to…
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Why Translation Quality Dips in Summer Months
You’re in North America or Europe, working for a digital company in an international growth or localization role. You’re preparing to enjoy your summer holidays soon, when complaints start coming across your desk. Suddenly, international users are complaining. A key feature update in your software product UI was mistranslated and has to be fixed. Some…
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Three Steps to Building International Expansion Strategies
If you’re creating international expansion strategies, this article will help you understand which markets to focus on, how much to invest, and when to make those investments.