August 2019
-
Going Global: A Simple Model for Targeting New Markets
If you’re thinking about going global, one of the first things you’ll look at is which markets to target. There are many models for thinking about international market selection as part of your broader international expansion strategy. One of my favorites is simple and looks at just two factors: 1) the size of a market…
-
How to Improve Your Market Entry Strategy with Country-Level Data
Whether you’re just getting started with market entry strategy or you’ve been growing your international customer base for years, here’s one important piece of advice. Whenever possible, analyze data at the country level instead of the regional level. It doesn’t really matter what type of data you’re looking at. Looking at the country level enables…
-
Entry Strategies for International Markets You Might Be Overlooking
How can you avoid missing important countries in your entry strategies for international markets? If you’re a digital business with success marketing online in English, you’re likely to see international interest in your products or services from your earliest days. After all, English is a global language. Marketing in English, even if you’re just trying…
-
What to Consider When Expanding a Business Internationally
It’s important to know what to consider when expanding a business internationally. In the past, people working in international business embraced the notion of cultural distance. According to such theories, it costs less for a company to go into countries that are culturally similar to your own. The idea was that if you could stage…
-
7 Questions to Ask When Entering a New Market
It’s important to know what questions to ask when entering a new market. You’ll need to understand who your customer is, separately, in each country you target. You also need to understand what your customer’s motivations are, before you can really start to make clear sense of their behaviors as portrayed via data. While it’s…