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Month: July 2020

To Localize or Not to Localize: That Is the Question

Published 23 July 202023 July 2020 by Nataly Kelly in Localization
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Global Extensibility and Local Inclusion

Published 16 July 202016 July 2020 by Nataly Kelly in Globalization, Localization
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The Ultimate Guide to International Strategy

Published 14 July 202025 June 2022 by Nataly Kelly in International Strategy
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Unicorn Company Contenders and Global Tech Titans

Published 12 July 202013 July 2020 by Nataly Kelly in Globalization, SaaS
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8 Reasons to Translate Website Content

Published 10 July 202013 July 2020 by Nataly Kelly in Global Marketing, Localization
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How to Improve SaaS Metrics with Localization

Published 9 July 202010 July 2020 by Nataly Kelly in Localization, SaaS
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Should You Do Local Influencer Marketing?

Published 6 July 20206 July 2020 by Nataly Kelly in Global Marketing
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The Ultimate Guide to Localization

Published 6 July 202016 July 2020 by Nataly Kelly in Localization
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How to Create a Modern Marketing Strategy

Published 6 July 20206 July 2020 by Nataly Kelly in Global Marketing
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Applying Inbound Concepts to Localization

Published 2 July 2020 by Nataly Kelly in Global Marketing, Localization
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European Expansion Lessons From Tech Companies

Published 1 July 20203 July 2020 by Nataly Kelly in International Expansion, SaaS
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Recent Posts

  • Moving from “Localization-Friendly” to “Geo-Inclusive” 14 June 2022
  • To Truly Delight Local Customers, Take a Lesson from KitKat 12 May 2022
  • Seasonality in a Global SaaS Business 7 April 2022
  • Five Signs It’s Time for Your Start-Up to Go Global 6 April 2022
  • Here’s Why You Shouldn’t Just Localize Everything 6 April 2022
  • Why Market Intensification Is the New “Market Entry” 25 January 2022
  • The Opportunity Cost of Low-Quality Translation 24 September 2021
  • Seven Types of Bias in Software Localization 15 July 2021

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