March 2023
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Content Marketing vs. Thought Leadership Content
Do you know the difference between content marketing and thought leadership content? Many people use these terms interchangeably, but they are actually two distinct types of content that serve different purposes in a marketing strategy. Content marketing is focused on creating valuable, informative, and engaging content that promotes a brand’s products or services, while thought…
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Which Departments Should Be Involved in Creating Content?
Whose job is it to create content in business settings? At most companies, creating content typically involves multiple departments, depending on the nature of the content and the business’s goals. Below, let’s look at some of the departments that are commonly involved in creating content. Core Departments That Create Content Marketing The marketing department is…
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How International Product Marketing Can Make or Break Your Global Business
Taking your product into multiple markets around the world isn’t easy. In fact, it’s an area of marketing that often trips up even the most seasoned of marketing veterans! If product marketing is art and science, international product marketing is fine art and rocket science. As digitization continues, and more businesses are global these days,…
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Building an Outbound Marketing Strategy for B2B
If you’re a B2B marketer, you may have heard that inbound marketing is the only way to go. After all, who doesn’t love the idea of attracting leads to your website through engaging content and social media posts? While inbound marketing is certainly an effective strategy (and one that I happen to love), it’s not…
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How to Drive Results with Webinars in B2B Marketing
When your B2B marketing efforts need a boost, one way for you to drive results is something pretty simple: webinars. I know, webinars have been around for so long that they might not seem all that special or flashy anymore, but actually, they can be really great for driving qualified leads. There are several things…
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How to Successfully Manage Cross-Cultural Remote Teams
In today’s globalized world, remote teams have become increasingly common, and with that comes the challenge of managing cross-cultural teams with members in different locations. Cross-cultural teams are made up of individuals from different cultural backgrounds, each with their own unique values, beliefs, and communication styles. Managing such teams can be challenging, but with the…
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How to Create a Strong B2B Sales Enablement Program
Of all the things I’ve ever done as a marketing leader, one of my favorites of all has been building out a successful B2B sales enablement function. There’s great joy in seeing your sales team bring deals across the finish line, and knowing that they came from leads your marketing team generated. But there’s an…
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B2B Inbound Marketing Tactics for Business Growth
In today’s world of business, there is no denying that B2B inbound marketing tactics are essential for any company looking to grow its business. Inbound marketing involves creating valuable content that is designed to attract and engage potential customers, rather than interrupting them with intrusive advertising. B2B inbound marketing is focused on businesses selling products…
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Common Questions about Budgeting for Content Marketing
Content marketing is an important aspect of many marketing teams’ strategies for helping businesses grow. It can be hard to know where to get started, let alone how to budget for it, which after all, has to happen before you can get started! In this post, I’ll cover some of the most common questions marketers…