Do you help drive global growth at your company? Working on international marketing or localization? Trying to help a SaaS or e-commerce company move across borders?

If so, welcome to the party!

I’m Nataly Kelly. I created this blog in 2016, with the following belief in mind:

Digital companies are destined to be global. But in spite of having a natural slant toward globalization from their infancy, they still need plenty of help along the way.

If you lead international expansion efforts at a digital company, it can be hard to know where to turn for guidance. The few resources that do exist aren’t that easy to find. That’s why this blog exists. Here, you’ll find answers to many questions about taking a business global, with advice from me and other colleagues who have globe-trotted in your shoes before.


In addition to this blog, I’m the vice president of localization at HubSpot, where I help drive international growth as part of the flywheel team. Before that, I worked at HubSpot in international operations and marketing. Prior to that, I was vice president of marketing at a SaaS company, and before that, was the chief research officer at a market research firm covering the $56B language services industry.

I’ve worked as an international strategy consultant for Fortune 500 companies and small businesses alike. I write for Harvard Business Review on topics of international business. I’m also a former Fulbright Scholar, which is a fancy way of saying I devoted a year to researching one thing really deeply, before deciding academic life was not for me.

My latest book, Found in Translation, was published by Penguin Random House. I serve as a business advisor to Lottie Dolls, a board member of Special Olympics Massachusetts and a board member of MultiLingual.

I’ve worked at the crossroads of international and technology for many years. Back in college, I was the lone girl spending my weekends in the computer lab, talking to people in other countries via Telnet and BBS. When the lab was closed, I could usually be found in the international student lounge doing the same thing. I had a Geocities “weblog” back in the mid-1990s. I implemented a web CMS and an email marketing system for an organization in 2006. My interest in using technology to bridge gaps across countries and languages is a common thread in every role I’ve ever had.

I work remotely from Donegal, Ireland, by way of New England, Ecuador, and rural Illinois where I grew up.

You can connect with me on LinkedIn here.

Or, you can email me: “nataly” at “borntobeglobal.com”.