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Author: Alexia Ohannessian

Alexia is International Marketing Lead at Trello, where she launched the product in 21 languages through an innovative crowdsourcing effort and now manages international marketing efforts. She has previously helped numerous companies create expansion strategies for Latin America. Alexia has lived and worked in three different continents. She is originally from France and lives in Brazil.

Alexia is International Marketing Lead at Trello, where she launched the product in 21 languages through an innovative crowdsourcing effort and now manages international marketing efforts. She has previously helped numerous companies create expansion strategies for Latin America. Alexia has lived and worked in three different continents. She is originally from France and lives in Brazil.

How to Drive Global Growth with International Product Strategy

Published January 13, 2017January 13, 2017 by Alexia Ohannessian in Global UX, International Product, International Strategy, SaaS
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Accelerate International Growth with Global Payments

Published January 7, 2017January 10, 2017 by Alexia Ohannessian in E-commerce, Global Payments, SaaS
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How Evernote Empowers Users for Global Growth

Published January 7, 2017January 11, 2017 by Alexia Ohannessian in International Strategy, SaaS
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Five Considerations for Growing Your Digital Company in Brazil

Published August 27, 2016August 29, 2016 by Alexia Ohannessian in Brazil, Market Selection
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Google Translate Wins Marketing Gold in Rio

Published August 16, 2016August 17, 2016 by Alexia Ohannessian in Brazil, Global Marketing
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Pros and Cons of Crowdsourcing Your Product Translation

Published August 10, 2016August 14, 2016 by Alexia Ohannessian in Global UX, Localization
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Four Critical Steps to Taking Your SaaS Company Global

Published August 8, 2016August 14, 2016 by Alexia Ohannessian in International Strategy, SaaS
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Recent Posts

  • Five Questions on International Strategy: Pedro Gomez from Microsoft September 12, 2019
  • A Simple Way to Think about International Market Selection August 26, 2019
  • Country-Level International Data Analysis and Why It Matters August 22, 2019
  • International Markets You Might Be Overlooking… and Why August 19, 2019
  • The Role of Cultural Distance in International Expansion Strategy August 15, 2019
  • Use Local Market Research to Fuel Global Growth August 1, 2019
  • The Best International Expansion Data Sources for Digital Companies July 23, 2019
  • Why Translation Quality Dips in Summer Months July 12, 2019

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