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Author: Luciana Baigun

Luciana is the Head of Marketplace for Argentina at MercadoLibre, the largest e-commerce and payments platform in Latin America. She previously ran international at DoubleDutch and Quidsi, an Amazon subsidiary. Before switching to tech, she worked in seven different countries in applied game theory consulting.

Luciana is the Head of Marketplace for Argentina at MercadoLibre, the largest e-commerce and payments platform in Latin America. She previously ran international at DoubleDutch and Quidsi, an Amazon subsidiary. Before switching to tech, she worked in seven different countries in applied game theory consulting.

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Lessons in Global Expansion from Etsy’s COO Linda Kozlowski

Published 19 January 201719 January 2017 by Luciana Baigun in International Product, International Strategy
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How to Choose Countries for Your International Business Expansion Strategy

Published 27 August 201625 May 2020 by Luciana Baigun in International Strategy, Market Selection
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Shopbop’s Karen Grajwer on Reaching Shoppers Across Borders

Published 17 August 201620 August 2016 by Luciana Baigun in E-commerce, International Strategy
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Recent Posts

  • Localized vs. Native Language Marketing Content 13 January 2021
  • How to Make Localization Strategic 3 December 2020
  • Introducing High-Availability Localization 25 November 2020
  • The Translation Tech Trifecta 18 November 2020
  • Inclusion: What’s Localization Got to Do with It? 17 November 2020
  • Rethinking Localization Turnaround Time 13 November 2020
  • Why Gaming Localization Veterans Rock 2 November 2020
  • Measuring Localization Velocity 30 October 2020

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  • January 2017
  • August 2016

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