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Author: Nataly Kelly

Nataly leads localization at HubSpot and has previously held diverse roles in marketing, international operations and strategy, research, and product development. Her latest book is "Found in Translation" (Penguin). She writes for Harvard Business Review on topics of international marketing and global business. Nataly works remotely from New England, having lived in Quito (Ecuador), Donegal (Ireland) and the rural Midwest where she grew up.

Nataly leads localization at HubSpot and has previously held diverse roles in marketing, international operations and strategy, research, and product development. Her latest book is “Found in Translation” (Penguin). She writes for Harvard Business Review on topics of international marketing and global business. Nataly works remotely from New England, having lived in Quito (Ecuador), Donegal (Ireland) and the rural Midwest where she grew up.

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Careers for Foreign Language Majors in Language Services

Published 25 June 202225 June 2022 by Nataly Kelly in Localization
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Moving from “Localization-Friendly” to “Geo-Inclusive”

Published 14 June 202225 June 2022 by Nataly Kelly in Localization
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To Truly Delight Local Customers, Take a Lesson from KitKat

Published 12 May 202225 June 2022 by Nataly Kelly in Global Marketing, Localization
1 Comment

Seasonality in a Global SaaS Business

Published 7 April 202225 June 2022 by Nataly Kelly in International Operations, SaaS
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Five Signs It’s Time for Your Start-Up to Go Global

Published 6 April 202225 June 2022 by Nataly Kelly in International Expansion, SaaS
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Here’s Why You Shouldn’t Just Localize Everything

Published 6 April 202225 June 2022 by Nataly Kelly in International Strategy, Localization
1 Comment

Why Market Intensification Is the New “Market Entry”

Published 25 January 202225 June 2022 by Nataly Kelly in International Expansion, International Strategy
1 Comment

The Opportunity Cost of Low-Quality Translation

Published 24 September 202125 June 2022 by Nataly Kelly in Localization, Translation Quality
1 Comment

Seven Types of Bias in Software Localization

Published 15 July 202125 June 2022 by Nataly Kelly in Diversity and Inclusion, Internationalization, Localization
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To Drive Cross-Border Payments, Put The Customer’s Money Where Their Mouth Is

Published 28 April 202125 June 2022 by Nataly Kelly in E-commerce, Global Payments
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Demystifying Localization Project Management

Published 14 April 202125 June 2022 by Nataly Kelly in Localization, Project Management
2 Comments

Go Global Like Goldilocks

Published 16 February 202125 June 2022 by Nataly Kelly in International Expansion, International Strategy, Market Selection
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Recent Posts

  • Careers for Foreign Language Majors in Language Services 25 June 2022
  • Moving from “Localization-Friendly” to “Geo-Inclusive” 14 June 2022
  • To Truly Delight Local Customers, Take a Lesson from KitKat 12 May 2022
  • Seasonality in a Global SaaS Business 7 April 2022
  • Five Signs It’s Time for Your Start-Up to Go Global 6 April 2022
  • Here’s Why You Shouldn’t Just Localize Everything 6 April 2022
  • Why Market Intensification Is the New “Market Entry” 25 January 2022
  • The Opportunity Cost of Low-Quality Translation 24 September 2021

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