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Author: Nataly Kelly

Nataly leads localization at HubSpot and has previously held diverse roles in marketing, international operations and strategy, research, and product development. She writes for Harvard Business Review on topics of international marketing and business. Nataly works remotely from Donegal, Ireland, by way of New England, Ecuador, and rural Illinois where she grew up.

Nataly leads localization at HubSpot and has previously held diverse roles in marketing, international operations and strategy, research, and product development. She writes for Harvard Business Review on topics of international marketing and business. Nataly works remotely from Donegal, Ireland, by way of New England, Ecuador, and rural Illinois where she grew up.

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Demystifying Localization Project Management

Published 14 April 202114 April 2021 by Nataly Kelly in Localization, Project Management
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Go Global Like Goldilocks

Published 16 February 202116 February 2021 by Nataly Kelly in International Expansion, International Strategy, Market Selection
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The Risks of Targeting Too Many Markets at Once

Published 11 February 202111 February 2021 by Nataly Kelly in International Expansion, International Strategy, Market Selection
1 Comment

Is Your Global Brand Cookie Cutter or Couture?

Published 10 February 202110 February 2021 by Nataly Kelly in Global Marketing
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The Skills That Differentiate the World’s Best Translators

Published 4 February 20214 February 2021 by Nataly Kelly in Localization, Translation
12 Comments

Why Localization Velocity Matters More Than Ever Before

Published 29 January 202129 January 2021 by Nataly Kelly in Localization, Metrics, SaaS
3 Comments

Localized vs. Native Language Marketing Content

Published 13 January 202113 January 2021 by Nataly Kelly in Global Marketing, Localization
3 Comments

How to Make Localization Strategic

Published 3 December 20209 December 2020 by Nataly Kelly in Localization
6 Comments

Introducing High-Availability Localization

Published 25 November 202025 November 2020 by Nataly Kelly in Localization
2 Comments

The Translation Tech Trifecta

Published 18 November 202018 November 2020 by Nataly Kelly in Localization, Translation
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Inclusion: What’s Localization Got to Do with It?

Published 17 November 202017 November 2020 by Nataly Kelly in Diversity and Inclusion, Localization
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Rethinking Localization Turnaround Time

Published 13 November 202013 November 2020 by Nataly Kelly in Localization, Metrics
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← Older posts

Recent Posts

  • Demystifying Localization Project Management 14 April 2021
  • Go Global Like Goldilocks 16 February 2021
  • The Risks of Targeting Too Many Markets at Once 11 February 2021
  • Is Your Global Brand Cookie Cutter or Couture? 10 February 2021
  • The Skills That Differentiate the World’s Best Translators 4 February 2021
  • Why Localization Velocity Matters More Than Ever Before 29 January 2021
  • Localized vs. Native Language Marketing Content 13 January 2021
  • How to Make Localization Strategic 3 December 2020

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