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Author: Nataly Kelly

Nataly is VP Localization at HubSpot and has previously held diverse executive roles in marketing, international operations and strategy, research, and product development. Her latest book is "Take Your Company Global" (Berrett-Koehler). She writes for Harvard Business Review on topics of international marketing and global business. Nataly works remotely from New England, having lived in Quito (Ecuador), Donegal (Ireland) and the rural Midwest where she grew up.

Nataly is VP Localization at HubSpot and has previously held diverse executive roles in marketing, international operations and strategy, research, and product development. Her latest book is “Take Your Company Global” (Berrett-Koehler). She writes for Harvard Business Review on topics of international marketing and global business. Nataly works remotely from New England, having lived in Quito (Ecuador), Donegal (Ireland) and the rural Midwest where she grew up.

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How Content Operations Can Make or Break Your Revenue Targets

Published 15 September 202220 January 2023 by Nataly Kelly in Content Operations, Revenue Enablement
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Localization as Revenue Enablement

Published 14 September 202220 January 2023 by Nataly Kelly in Localization
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Why International Expansion Is a Team Sport

Published 12 September 202220 January 2023 by Nataly Kelly in Globalization, International Expansion
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10 Reasons Your Content Operations Aren’t Ready for Global Scale

Published 9 September 202220 January 2023 by Nataly Kelly in Content Operations, Global Scale
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Why You Shouldn’t Localize Your Business

Published 7 September 202220 January 2023 by Nataly Kelly in Globalization, Localization
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Careers for Foreign Language Majors in Language Services

Published 25 June 202225 June 2022 by Nataly Kelly in Localization
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Moving from “Localization-Friendly” to “Geo-Inclusive”

Published 14 June 202220 January 2023 by Nataly Kelly in Localization
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To Truly Delight Local Customers, Take a Lesson from KitKat

Published 12 May 202220 January 2023 by Nataly Kelly in Global Marketing, Localization
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Seasonality in a Global SaaS Business

Published 7 April 202220 January 2023 by Nataly Kelly in International Operations, SaaS
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Five Signs It’s Time for Your Start-Up to Go Global

Published 6 April 202220 January 2023 by Nataly Kelly in International Expansion, SaaS
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Here’s Why You Shouldn’t Just Localize Everything

Published 6 April 202220 January 2023 by Nataly Kelly in International Strategy, Localization
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Why Market Intensification Is the New “Market Entry”

Published 25 January 202220 January 2023 by Nataly Kelly in International Expansion, International Strategy
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Recent Posts

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