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Author: Nataly Kelly

Nataly leads localization at HubSpot and has previously held diverse roles in marketing, international operations and strategy, research, and product development. She writes for Harvard Business Review on topics of international marketing and business. Nataly works remotely from Donegal, Ireland, by way of New England, Ecuador, and rural Illinois where she grew up.

Nataly leads localization at HubSpot and has previously held diverse roles in marketing, international operations and strategy, research, and product development. She writes for Harvard Business Review on topics of international marketing and business. Nataly works remotely from Donegal, Ireland, by way of New England, Ecuador, and rural Illinois where she grew up.

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Measuring Localization Velocity

Published 30 October 202030 October 2020 by Nataly Kelly in Localization, Metrics, SaaS
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How Mozilla Drives Impact in 90+ Languages

Published 14 September 202016 September 2020 by Nataly Kelly in Case Studies, Localization
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Why We Need to Talk about Multi-Market

Published 13 August 202013 August 2020 by Nataly Kelly in Localization
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100 Languages and Counting: International Growth at Canva

Published 7 August 202013 August 2020 by Nataly Kelly in Case Studies, International Operations, Localization, SaaS
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To Localize or Not to Localize: That Is the Question

Published 23 July 202023 July 2020 by Nataly Kelly in Localization
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Global Extensibility and Local Inclusion

Published 16 July 202016 July 2020 by Nataly Kelly in Globalization, Localization
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The Ultimate Guide to International Strategy

Published 14 July 202014 July 2020 by Nataly Kelly in International Strategy
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Unicorn Company Contenders and Global Tech Titans

Published 12 July 202013 July 2020 by Nataly Kelly in Globalization, SaaS
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8 Reasons to Translate Website Content

Published 10 July 202013 July 2020 by Nataly Kelly in Global Marketing, Localization
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How to Improve SaaS Metrics with Localization

Published 9 July 202010 July 2020 by Nataly Kelly in Localization, SaaS
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Should You Do Local Influencer Marketing?

Published 6 July 20206 July 2020 by Nataly Kelly in Global Marketing
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The Ultimate Guide to Localization

Published 6 July 202016 July 2020 by Nataly Kelly in Localization
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Recent Posts

  • Go Global Like Goldilocks 16 February 2021
  • The Risks of Targeting Too Many Markets at Once 11 February 2021
  • Is Your Global Brand Cookie Cutter or Couture? 10 February 2021
  • The Skills That Differentiate the World’s Best Translators 4 February 2021
  • Why Localization Velocity Matters More Than Ever Before 29 January 2021
  • Localized vs. Native Language Marketing Content 13 January 2021
  • How to Make Localization Strategic 3 December 2020
  • Introducing High-Availability Localization 25 November 2020

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