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How Evernote Empowers Users for Global Growth
When you think about international expansion, do sales and marketing come to mind? They do for most people. However, the work a business undertakes to grow globally isn’t limited just to those functions. We talked…
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Five Considerations for Growing Your Digital Company in Brazil
Brazil, despite recent political and economic turmoil, remains a highly desirable market with tremendous opportunity, especially in the digital industry. We interviewed Mathieu Leroux, a French entrepreneur who has been living in Brazil for more…
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How to Choose Countries for Your International Business Expansion Strategy
Once you’ve established that you’re ready to expand internationally, the next steps are figuring out which international markets to pursue, how to enter those markets, and which timeline is most appropriate. But with 196 countries…
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How to Hire for Language-Skilled Talent
Hiring top-notch people is important for any business. But when you’re opening an office in another country and plan to manage people from a distance, the stakes are even higher. Add a foreign language into…
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Shopbop’s Karen Grajwer on Reaching Shoppers Across Borders
Shopbop, the online fashion retailer, was acquired by Amazon in 2006. With a background in retail and international business development, Karen Grajwer joined Shopbop in 2010 to lead international marketing. Shopbop had only recently started…
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Google Translate Wins Marketing Gold in Rio
The Rio 2016 Olympic games are at the height of their glory. The world has been transported to Brazil, as athletes from around the world amaze us with their incredible performances. But what you might…
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7 Things Companies Expanding into China Can Learn from Uber
Uber recently sold its Chinese business to local competitor Didi Chuxing. Many headlines regarded the deal as a surrender on Uber’s part. But was it really a smart international business move?
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5 Reasons Why SaaS Companies Are Built for Global Growth
SaaS companies are fortunate to be born with the roots of global expansion already baked into their business model.
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Pros and Cons of Crowdsourcing Your Product Translation
Crowdsourcing your product translation is certainly an adventure, but one that you can undertake if you have the time to commit to it, along with a strong community, but lack a large budget to get…
