Market Selection
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Three Steps to Building International Expansion Strategies
If you’re creating international expansion strategies, this article will help you understand which markets to focus on, how much to invest, and when to make those investments.
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How to Build an International Market Entry Framework
Many companies struggle to create an international market entry framework. One of the underlying reasons is that they also struggle to measure their market size in a way that is clear, concise, and consistent. Why is it such a difficult chore? Many businesses address a known market, but also, a market that isn’t yet addressed.…
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Five Considerations for Growing Your Digital Company in Brazil
Brazil, despite recent political and economic turmoil, remains a highly desirable market with tremendous opportunity, especially in the digital industry. We interviewed Mathieu Leroux, a French entrepreneur who has been living in Brazil for more than four years. In 2012, he launched Deezer, the French music streaming website, in Brazil. He is now bringing the…
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How to Choose Countries for Your International Business Expansion Strategy
Once you’ve established that you’re ready to expand internationally, the next steps are figuring out which international markets to pursue, how to enter those markets, and which timeline is most appropriate. But with 196 countries to choose from, the selection process in and of itself can be overwhelming. This article gives you a framework and…