International revenue growth is critical for most Software-as-a-Service (SaaS) companies. How many languages do the biggest SaaS companies support?
The Biggest SaaS Companies Typically Offer More Languages
Here are the Top 50 biggest SaaS companies, ranked in order of market cap as of January 2020, followed by the number of languages they offer:
How Many Languages Do the Biggest SaaS Companies Offer?
The average number of languages offered by the 50 biggest SaaS companies currently stands at eleven (11). Interestingly, the higher the ranking in terms of market cap, the higher the average number of languages offered by companies in each tier.
| Ranking | Average Language Count |
| 1-10 | 17 |
| 11-20 | 12 |
| 21-30 | 10 |
| 31-40 | 8 |
| 41-50 | 8 |
| Top 50 Overall | 11 |
Languages can definitely help unlock new markets. As Harvard Business Review points out, companies should speak to global customers in their language. What we don’t know for sure is if the higher language counts was something that helped these companies accelerate their growth and rankings. It’s possible that adding languages was a by-product of their global success.
This also doesn’t mean that every SaaS start-up that wants to become one of the biggest SaaS companies someday should go out and start localizing their software into every possible language. It’s important that all localization decisions be informed by international expansion strategies in order to be successful.
