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Category: Localization

To Truly Delight Local Customers, Take a Lesson from KitKat

Published 12 May 202212 May 2022 by Nataly Kelly in Global Marketing, Localization
1 Comment

Here’s Why You Shouldn’t Just Localize Everything

Published 6 April 20226 April 2022 by Nataly Kelly in International Strategy, Localization
1 Comment

The Opportunity Cost of Low-Quality Translation

Published 24 September 202124 September 2021 by Nataly Kelly in Localization, Translation Quality
1 Comment

Seven Types of Bias in Software Localization

Published 15 July 202115 July 2021 by Nataly Kelly in Diversity and Inclusion, Internationalization, Localization
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Demystifying Localization Project Management

Published 14 April 202114 April 2021 by Nataly Kelly in Localization, Project Management
2 Comments

The Skills That Differentiate the World’s Best Translators

Published 4 February 20214 February 2021 by Nataly Kelly in Localization, Translation
15 Comments

Why Localization Velocity Matters More Than Ever Before

Published 29 January 202129 January 2021 by Nataly Kelly in Localization, Metrics, SaaS
4 Comments

Localized vs. Native Language Marketing Content

Published 13 January 202113 January 2021 by Nataly Kelly in Global Marketing, Localization
3 Comments

How to Make Localization Strategic

Published 3 December 20209 December 2020 by Nataly Kelly in Localization
7 Comments

Introducing High-Availability Localization

Published 25 November 202025 November 2020 by Nataly Kelly in Localization
2 Comments

The Translation Tech Trifecta

Published 18 November 202018 November 2020 by Nataly Kelly in Localization, Translation
3 Comments

Inclusion: What’s Localization Got to Do with It?

Published 17 November 202017 November 2020 by Nataly Kelly in Diversity and Inclusion, Localization
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Recent Posts

  • To Truly Delight Local Customers, Take a Lesson from KitKat 12 May 2022
  • Seasonality in a Global SaaS Business 7 April 2022
  • Five Signs It’s Time for Your Start-Up to Go Global 6 April 2022
  • Here’s Why You Shouldn’t Just Localize Everything 6 April 2022
  • Why Market Intensification Is the New “Market Entry” 25 January 2022
  • The Opportunity Cost of Low-Quality Translation 24 September 2021
  • Seven Types of Bias in Software Localization 15 July 2021
  • To Drive Cross-Border Payments, Put The Customer’s Money Where Their Mouth Is 28 April 2021

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