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Category: Global Marketing

To Truly Delight Local Customers, Take a Lesson from KitKat

Published 12 May 202212 May 2022 by Nataly Kelly in Global Marketing, Localization
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Is Your Global Brand Cookie Cutter or Couture?

Published 10 February 202110 February 2021 by Nataly Kelly in Global Marketing
1 Comment

Localized vs. Native Language Marketing Content

Published 13 January 202113 January 2021 by Nataly Kelly in Global Marketing, Localization
3 Comments

8 Reasons to Translate Website Content

Published 10 July 202013 July 2020 by Nataly Kelly in Global Marketing, Localization
6 Comments

Should You Do Local Influencer Marketing?

Published 6 July 20206 July 2020 by Nataly Kelly in Global Marketing
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How to Create a Modern Marketing Strategy

Published 6 July 20206 July 2020 by Nataly Kelly in Global Marketing
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Applying Inbound Concepts to Localization

Published 2 July 2020 by Nataly Kelly in Global Marketing, Localization
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Where Native Content Fits In Your Marketing Mix

Published 17 June 20203 July 2020 by Nataly Kelly in Global Marketing, Localization
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Marketers and Localizers: the Ultimate BFFs

Published 12 June 20207 July 2020 by Nataly Kelly in Global Marketing, Localization
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7 Tips on Managing Social Media Marketing Content in Multiple Languages

Published 3 June 2020 by Nataly Kelly in Global Marketing, Translation
19 Comments

10 Things Marketers Need to Know about Transcreation

Published 2 June 20202 June 2020 by Nataly Kelly in Global Marketing, Localization, Transcreation, Translation, Translation Quality
3 Comments

What Is Localization Marketing, and How Does It Differ from Marketing Localization?

Published 1 June 202030 May 2020 by Nataly Kelly in Global Marketing, Localization
3 Comments

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Recent Posts

  • To Truly Delight Local Customers, Take a Lesson from KitKat 12 May 2022
  • Seasonality in a Global SaaS Business 7 April 2022
  • Five Signs It’s Time for Your Start-Up to Go Global 6 April 2022
  • Here’s Why You Shouldn’t Just Localize Everything 6 April 2022
  • Why Market Intensification Is the New “Market Entry” 25 January 2022
  • The Opportunity Cost of Low-Quality Translation 24 September 2021
  • Seven Types of Bias in Software Localization 15 July 2021
  • To Drive Cross-Border Payments, Put The Customer’s Money Where Their Mouth Is 28 April 2021

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