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Category: Global Marketing

The Most Important Language a Localization Manager Can Speak: Growth

Published 28 May 2020 by Nataly Kelly in Global Marketing, Localization, SaaS

Why Marketers Don’t Love to Localize

Published 21 May 20207 July 2020 by Nataly Kelly in Global Marketing, Localization

How to Boost Local Sales Velocity

Published 19 May 20207 July 2020 by Nataly Kelly in Global Marketing, International Strategy

Google Translate Wins Marketing Gold in Rio

Published 16 August 201617 August 2016 by Alexia Ohannessian in Brazil, Global Marketing

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The Opportunity Cost of Low-Quality Translation 24 September 2021
Seven Types of Bias in Software Localization 15 July 2021
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Go Global Like Goldilocks 16 February 2021
The Risks of Targeting Too Many Markets at Once 11 February 2021
Is Your Global Brand Cookie Cutter or Couture? 10 February 2021
The Skills That Differentiate the World’s Best Translators 4 February 2021

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