Content Marketing
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Content Marketing vs. Thought Leadership Content
Do you know the difference between content marketing and thought leadership content? Many people use these terms interchangeably, but they are actually two distinct types of content that serve different purposes in a marketing strategy. Content marketing is focused on creating valuable, informative, and engaging content that promotes a brand’s products or services, while thought…
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Which Departments Should Be Involved in Creating Content?
Whose job is it to create content in business settings? At most companies, creating content typically involves multiple departments, depending on the nature of the content and the business’s goals. Below, let’s look at some of the departments that are commonly involved in creating content. Core Departments That Create Content Marketing The marketing department is…
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How to Find and Work with a B2B Marketing Consultant
Are you thinking about hiring your first B2B marketing consultant but feeling overwhelmed by the process? Don’t worry – you’re not alone. Many businesses, especially those just starting out or without an in-house marketing team, can benefit from the expertise and guidance of a marketing consultant. But how do you find the right consultant for…
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How AI Will Help Us Improve Writing and Content Marketing
There are lots of discussions among writers and marketers right now about whether AI content creation tools will replace writers, and how it will transform the profession of content marketing. AI will replace certain types of writing work that happens today. And it will most definitely change content marketing. In this post, I’ll share some…