-
Where Should Localization Live within a Company?
Where should localization live organizationally? There is no “right” or “wrong” place for localization to live on an org chart, but there are certain strategic objectives that most localization leaders want to accomplish at various…
-
How to Improve Inclusivity with People-Friendly Translation
I was fascinated by a LinkedIn post I saw recently from a Polish translator named Aleksandra Domke-Jarre on the topic of language inclusivity. When I saw her words, “people-friendly translator that customers love,” I knew…
-
10 Simple Ways to Measure Localization Impact
I wrote in a recent post that I’m not really a fan of trying to measure the ROI of localization. Wow, did that ever hit a nerve! Some people agreed, but others argued that localization…
-
How to Get Your Global Technology Groove Going
At most digital businesses, international growth is led from the Sales organization. However, leaders of international expansion often struggle to get their Product team more involved with international growth efforts. Increasingly, the product team is…
-
141 Questions to Guide Your Local Market Entry
Many companies underestimate how hard it is to break into a new market. If you want to “go big” in a new country, it takes a lot more than just adding a new language or…
-
Marketers and Localizers: the Ultimate BFFs
One of my favorite books to recommend to localization folks is one that I leaned on heavily when I worked as a marketer. It’s by Ann Handley, “Everybody Writes: Your Go-To Guide to Creating Ridiculously…
-
When Multinational Companies Struggle to Grow
Going global is not for the faint of heart. Companies and businesspeople are often surprised by how hard it really is to scale their business across geographies. If you’re struggling and asking yourself why international…
-
How to Determine Product Market Fit by Country
Product-market fit is something that’s discussed pretty often at tech companies, especially early-stage. It’s that point in a product’s lifecycle when you start really accelerating, addressing most of your customers’ core needs, and also when…
-
Measuring the Value of Localization
We’ve heard it countless times. ROI is the “holy grail” of the localization industry. Recently my friend Jeff Beatty, Senior Head of Localization at Mozilla, made an astute observation with regard to measuring localization ROI:…
