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Why We Shouldn’t Use Word Count Alone for Professional Translation Services
When I provided professional translation services back in the 1990s, websites and emails were starting to become more popular. As a freelance translator, I worked with a translation agency that had a customer whose website…
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7 Tips on Managing Social Media Marketing Content in Multiple Languages
One of the great things about social media channels are that they open up new ways for marketers to reach their customers and influencers all over the world. But for an international brand, the tricky…
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What Every Marketer Needs to Know about Digital Marketing in Multiple Languages
Digital marketing professionals often think translation is straightforward and simple. Words in, words out, right? Basic! Whoops, not so fast! Consider the thought and care that you put into every single word of your copy…
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How an International Steering Group Can Help Take Your Business Beyond Borders
If you’re working on international expansion at your business, you won’t be able to lead the charge alone. Taking your business beyond borders requires ongoing cross-functional collaboration. It requires active participation from nearly every department…
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What Internationalization Has In Common with Extensibility and Open APIs
“Isn’t internationalization premature optimization?” This is an objection that I’ve seen repeatedly, and one that I’d like to challenge. Premature optimization is building for use cases that aren’t requirements yet. Global reach is a general…
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The Most Important Language a Localization Manager Can Speak: Growth
Every localization manager I’ve ever met speaks at least one other human language. But there’s one key language you’ll need to quickly master — the language of growth.
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What Localization Leaders Wish More Translation Companies Understood
If you lead localization at any company, then you’ve surely received this type of email from more translation companies than you can count: “Need translation? We offer every language in the world! We have the…
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The Biggest SaaS Companies and Languages Offered
International revenue growth is critical for most Software-as-a-Service (SaaS) companies. How many languages do the biggest SaaS companies support? The Biggest SaaS Companies Typically Offer More Languages Here are the Top 50 biggest SaaS companies,…
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How to Create a Localization Strategy to Fuel Global Growth
Having a language investment model can help you prepare for international expansion planning.
