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Customer Experience and Translation Quality
Have you ever noticed that when you talk about “translation quality” to people outside of the localization field, their eyes start to glaze over? Let’s talk about customer experience instead.
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Why Marketers Don’t Love to Localize
Why don’t marketers love to localize? Digital marketing as a job function has changed a lot in recent years. More and more dimensions have been added to the average marketing team’s job. Not only do…
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Crossing the Chasm into International Markets
You have a great software product used by customers in many countries all over the world. Fantastic! It’s thrilling to see your baby grow up, leave home, and make a name for herself out there…
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How to Boost Local Sales Velocity
How can “going local” boost your marketing and sales velocity? Imagine if your salesperson walked into a sales opportunity, armed with the following: Word-of-mouth referrals from local companies similar to them (size, industry, title, city)…
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What to Do After Sizing Local Market Opportunity
It’s amazing how many companies do a basic sizing exercise to determine a country’s market opportunity, decide to invest in it, and then leave their local in-market teams figure out everything else from there. At…
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Five Questions on International Strategy: Pedro Gomez from Microsoft
1. Can you share some background about your work, and how it is connected to international strategy? My name is Pedro Gomez. Bringing digital products to billions of users worldwide is my calling. I studied…
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Going Global: A Simple Model for Targeting New Markets
If you’re thinking about going global, one of the first things you’ll look at is which markets to target. There are many models for thinking about international market selection as part of your broader international…
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How to Improve Your Market Entry Strategy with Country-Level Data
Whether you’re just getting started with market entry strategy or you’ve been growing your international customer base for years, here’s one important piece of advice. Whenever possible, analyze data at the country level instead of…
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Entry Strategies for International Markets You Might Be Overlooking
How can you avoid missing important countries in your entry strategies for international markets? If you’re a digital business with success marketing online in English, you’re likely to see international interest in your products or…
