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How to Build a Strong Local Brand
In the digital age, as more and more and more interactions take place virtually and online, companies are realizing how important it is to have a strong brand, and how important it is to make…
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To Truly Delight Local Customers, Take a Lesson from KitKat
Working in B2B software, I’m often asked for inspirational examples of how the “best of the best” companies really crush it with localization. The truth? The best examples are usually not found in the B2B…
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Understanding Localization Marketing and Marketing Localization
You might come across the terms “localization marketing” and “marketing localization,” two terms that are often used interchangeably. Here, let’s take a look at the definitions of these two concepts, to understand how they are…
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How AI Will Help Us Improve Writing and Content Marketing
There are lots of discussions among writers and marketers right now about whether AI content creation tools will replace writers, and how it will transform the profession of content marketing. AI will replace certain types…
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What Transcreation Means, and How Leading Global Companies Use It for Marketing Campaigns
The term “transcreation” describes the process of adapting content for a given target audience to make sure that it resonates with the intended effect. To help illustrate what successful transcreation looks like, I’ll start out…
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Common Mistakes with International Growth Strategy
When companies develop an international growth strategy, the output is often a simple grouping of countries, mapped primarily to market size or current customer base. That’s a great starting point, and can give your teams…
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How to Define Localization (with 27 Examples)
Creating a web app? It’s important to make sure what you’re building can be quickly and easily localized. Here’s a list of 27 web application localization best practices to help you on your way.
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Rebound: Motivating Yourself After Tech Layoffs
So you’ve been laid off by a large tech company. I am so sorry. That stinks! Also: Welcome to the rebound! You’re going to come back stronger than ever. How do I know this with…
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10 Things I Learned on the Path to Becoming a Published Author
I recently announced on LinkedIn that my third book is coming out this year. I’ve gotten so many questions from folks interested in publishing their own books that I thought it might help to shed…
