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Localizing Product-Led Growth
Product-led growth (PLG) is here to stay. Many companies have started to realize the benefits of selling to users versus buyers, of giving people direct experience within a product before trying to monetize, and the…
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What to Do When Your Business Starts to Stumble in Local Markets
As companies gain experience with growing in new local markets, they typically reach a point in time where revenue growth slows down. No matter if it’s in good or bad economic times, when this happens,…
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The Benefits of Internal Linguistic Teams
I’m often asked about the benefits of having an internal linguistic team at a software company. Here’s why I think having one is absolutely invaluable within a tech environment, but definitely at one where agility…
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How To Be a Great Business Partner During Challenging Times
Companies are having more conversations lately about 1) doing more with less, 2) doing the same with less, or 3) doing the same with the same. When macroeconomic environments start to hit business fundamentals, it’s…
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How to Receive Performance Review Feedback Like a Pro
Going into performance reviews often makes people nervous, but these conversations can actually be incredibly helpful and valuable in your career. There are several things I wish I’d known much earlier in my career about…
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How to Boost Sales Velocity with Localization and Content Ops
Localization and Content Operations are perhaps the most underutilized accelerants in tech sales these days, especially in B2B SaaS environments. The need for localization and content operations is heightened even further at global companies with…
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Five Due Diligence Questions for Investors to Evaluate Global Growth Potential
When investors are scouting out new opportunities, one topic that’s popping up more frequently at the due diligence phase is the topic of global growth. After all, expanding beyond borders is one major way to…
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Why Alignment at Global Companies Is So Elusive
The bigger you get, the more important alignment becomes. But the more global you get, the harder it becomes. It’s not easy to align teams across both functions and geographies simultaneously. As Behnam Tabrizi reported…
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The Rising Value of Human Translation
Ever since I began working in the language services field, I hoped to shine a light on the work of human translators. That dream came true in the form of a book I co-authored called…
