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How Content Operations Can Make or Break Your Revenue Targets
Could something as mundane as content operations have an impact on your company’s revenue enablement efforts? In this post, I’ll demonstrate why the answer is yes. When we think of streamlined and scalable content processes,…
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Localization as Revenue Enablement
Localization teams often struggle to demonstrate their value. A question pretty much any top-level executive will ask localization leaders is this: “How do you measure success?” Most business leaders asking this question ultimately want to…
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Why International Expansion Is a Team Sport
At many companies, international expansion is no one’s job, but everyone’s job. Who should lead it? Where should it live organizationally? And should its home and influence remain intact over time? In this post, I’ll…
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10 Reasons Your Content Operations Aren’t Ready for Global Scale
Content is no longer just the domain of marketers. Not long ago, it was mostly CMOs and marketing executives who had to think deeply about to how to scale their content operations as they grew.…
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Why You Shouldn’t Localize Your Business
It might be surprising to hear that you shouldn’t localize your business, especially when it comes from a localization advocate like me. But there is a very simple reason behind this advice. Your business can…
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Careers for Foreign Language Majors in Language Services
What kind of careers can foreign language majors pursue? There are far more options than you might initially realize. When I first chose to pursue a degree in Spanish, I did not have a clear…
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Moving from “Localization-Friendly” to “Geo-Inclusive”
There’s irony sometimes in localization. Even though localization practitioners are in the business of helping provide access to experiences and information, our own localization industry jargon frequently alienates the very stakeholders and collaborators whose support…
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Seasonality in a Global SaaS Business
Seasonality is something that affects many businesses, but what if you’re delivering your product with a software-as-a-service (SaaS) business model? Tomasz Tunguz shared a really interesting post on his blog in which he looked at…
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Five Signs It’s Time for Your Start-Up to Go Global
One question that start-up leadership teams often ask is not if, but when they should take their business into other countries. I’ve had three different start-up founders ask me this question, in one form or…
