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Here’s Why You Shouldn’t Just Localize Everything
With better and better machine translation engines making more content accessible to the world, should companies go ahead and localize all of their content into other languages? Here are five reasons why the answer is…
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Why Market Intensification Is the New “Market Entry”
Back in the old days of international expansion, it was common business parlance to talk about “entering” a market. This is because companies often had minimal if any customers in a market before actually setting…
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The Opportunity Cost of Low-Quality Translation
Localization managers at companies that purchase translation services are often trained as follows: when it comes to translation, your top considerations are quality, speed, and cost. Pick two, you simply can’t have all three. That’s…
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Seven Types of Bias in Software Localization
Can bias get built into software in ways that actually harm non-English customers? It can, and it’s actually very common. In this article, I’ll break down seven types of cognitive bias that commonly stand in…
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To Drive Cross-Border Payments, Put The Customer’s Money Where Their Mouth Is
The closer you get to a person’s wallet, the more important it is to speak their language. Folks working in localization and international expansion have long embraced this truth. However, the link between payments and…
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Demystifying Localization Project Management
Why does localization seem like a black box? How can we open it up and make it less elusive? These are questions many companies wrestle with. When you work at a company that’s going global,…
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Localized vs. Native Language Marketing Content
If you’re expanding into new markets and using content marketing as a strategy to attract more visitors to your website, one of the very first questions you’ll probably ask is this: “Should we localize marketing…
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Go Global Like Goldilocks
In the classic tale of Goldilocks and the three bears, we learn that as the small girl sits in the chairs of each bear, one was too big, one was too small, and one was…
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The Risks of Targeting Too Many Markets at Once
Ambitious companies, especially in stages of rapid growth, tend to dream global dreams. They envision their company growing beyond borders, and becoming a major international success story. However, the notion of “divide and conquer” exists…
