-
Is Your Global Brand Cookie Cutter or Couture?
When does a brand make the leap from being an international one to being a truly global one? An international brand is one that has a presence in multiple countries. A global brand has a…
-
The Skills That Differentiate the World’s Best Translators
You can find a translator pretty much anywhere. Go to any freelancer portal. Visit any translator association directory. Do a Google search. Translators aren’t hard to find. Outstanding translators, on the other hand, are like…
-
Why Localization Velocity Matters More Than Ever Before
Most localization practitioners believe that quality is what matters most. It’s true that quality matters, but there are gradients of quality, and a lot of linguistic quality work is highly subjective. Translation quality is important…
-
How to Make Localization Strategic
Many of the localization concepts and techniques I’ve written about elsewhere on this blog all roll up into a framework for Strategic Localization. This framework ensures that localization becomes interwoven into the fabric of a…
-
Introducing High-Availability Localization
You know about waterfall software development, where localization has its origins. You’ve heard of agile localization, which has become more popular in recent years too. Software-as-a-Service (SaaS) has moved into the mainstream as a delivery…
-
The Translation Tech Trifecta
Many localization teams struggle to help others understand the work they do. Yet, quickly grasping how to work with localization is very important in high-growth digital companies. Communication is quick and the pace is fast.…
-
Inclusion: What’s Localization Got to Do with It?
It’s a famous Tina Turner song, but the lyrics speak volumes when we alter them just a bit, to convey the perspective of a localization professional: What’s L10N got to do, got to do with…
-
Rethinking Localization Turnaround Time
“How long will this project take?” It’s the classic question in localization. Everyone wants to know how fast they can get something localized. Once someone decides they need localization, speed is everything. If you ask…
-
Why Gaming Localization Veterans Rock
For a long time, I wondered why many of the best professionals I met in the localization space seemed to come with gaming industry experience. I began noticing a connection between gaming localization experience and…
