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Measuring Localization Velocity
If you work in software-as-a-service (SaaS) or any other area of high-growth tech that requires fast-moving, ongoing localization, chances are you’ve come to realize that most of the models out there for localization don’t mesh…
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How Mozilla Drives Impact in 90+ Languages
How many languages does it take for a localization program to make an impact? Often, it depends on who you ask, and what their priorities are. One of the people who always comes to mind…
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Why We Need to Talk about Multi-Market
To people who are new to localization, the entire field can sound nuanced, dreary, and overly complex. The opposite problem is when folks tend to oversimplify localization, reducing it to just translation, which is only…
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100 Languages and Counting: International Growth at Canva
As a fan of international tech companies, I have loved watching Australia-based Canva grow and expand all over the world over the years, most recently achieving a $6B valuation. The graphic design platform Canva offers…
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To Localize or Not to Localize: That Is the Question
You’re trying to help your business grow internationally. Your traffic from other countries is booming. And, you’re attracting customers from countries you would not expect. Then you start to localize for different markets. Suddenly, more…
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Global Extensibility and Local Inclusion
There are two themes that matter a lot at most global technology companies lately: Scalability. The ability to not only grow, but to create a foundation that enables efficient future growth. Customer centricity. Staying focused…
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The Ultimate Guide to International Strategy
International strategy enables your business to reach customers in different countries. Globalization keeps increasing, and more businesses are moving online. Today, companies of any size can transact across borders with ease and speed. However, the…
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Unicorn Company Contenders and Global Tech Titans
When you think of a unicorn company, what part of the world first comes to mind? Most people tend to first think of global tech companies based in the United States. In fact, we usually…
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8 Reasons to Translate Website Content
Need to make a business case to translate website content? Look no further. Here are eight powerful stats that highlight why it’s important. Use these to gain support to localize your web content, so you…
