Content Operations
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How to Boost Sales Velocity with Localization and Content Ops
Localization and Content Operations are perhaps the most underutilized accelerants in tech sales these days, especially in B2B SaaS environments. The need for localization and content operations is heightened even further at global companies with a CI/CD model on the product side. Aligning content operations and localization has the potential to radically improve sales velocity.…
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How Content Operations Can Make or Break Your Revenue Targets
Could something as mundane as content operations have an impact on your company’s revenue enablement efforts? In this post, I’ll demonstrate why the answer is yes. When we think of streamlined and scalable content processes, most business leaders view it as not having close proximity to revenue. It’s seen as more of a marketing function.…
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10 Reasons Your Content Operations Aren’t Ready for Global Scale
Content is no longer just the domain of marketers. Not long ago, it was mostly CMOs and marketing executives who had to think deeply about to how to scale their content operations as they grew. Within the marketing org, the teams that mostly worried about how to scale content were the same ones looking after…