E-commerce
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To Drive Cross-Border Payments, Put The Customer’s Money Where Their Mouth Is
The closer you get to a person’s wallet, the more important it is to speak their language. Folks working in localization and international expansion have long embraced this truth. However, the link between payments and language availability is becoming even clearer lately, thanks to a new report from Forrester commissioned by Stripe, called “Resilience In…
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5 Data Sources to Inform Your Transnational Strategy
Data-driven decision-making is important. But, companies are usually swimming in data, and looking at data across many markets can be tricky. Figuring out which data is most likely to lead you to the best decisions for your transnational strategy is critical. Here are some of the most important external data sources you can use to…
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Accelerate International Growth with Global Payments
So, you’ve built a great product or platform, attracted customers from other countries, and convinced them to sign up. Now, can you actually accept their money? Global payments are tricky, and are often a major speed bump on the road to international growth, and can be difficult to weave into your international expansion strategies. To…
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Shopbop’s Karen Grajwer on Reaching Shoppers Across Borders
Shopbop, the online fashion retailer, was acquired by Amazon in 2006. With a background in retail and international business development, Karen Grajwer joined Shopbop in 2010 to lead international marketing. Shopbop had only recently started to push into international markets when she joined. Her primary task? To merge international strategy with execution. Here are some…