International Expansion
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How Companies Accidentally Slow Down Their Growth
In current economic times, many companies are struggling to figure out how to keep their growth going strong amidst market slowdowns. This is especially true in some industries, like technology, which enjoyed an accelerated pace of growth in recent years, thanks to the forced digitization of many businesses during the pandemic. This phenomenon created abnormally…
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20 Companies That Have Successfully Expanded Internationally
Expanding a business internationally can be a challenging and risky endeavor. However, some companies have successfully expanded their operations beyond their home countries and have become global giants in their respective industries. In this blog post, we will explore 20 of these companies and highlight key facts and lessons learned from their international expansion. Lesson…
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How to Create an International Business Plan
If you’re looking to expand your business globally, creating an international business plan is crucial. A well-crafted plan can help you identify the market opportunities, assess the risks, and devise a strategy for success. In this blog post, I’ll take you through the steps involved in creating an international business plan along with some tips…
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Market Expansion Strategy: How to Expand Your Business and Increase Revenue
Expanding your business to new markets is a crucial step towards achieving long-term growth and increasing revenue. However, market expansion can be a daunting task, especially if you do not have a clear plan in place. In this blog post, we will discuss the key components of a successful market expansion strategy and provide practical…
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How to Build a Strong Local Brand
In the digital age, as more and more and more interactions take place virtually and online, companies are realizing how important it is to have a strong brand, and how important it is to make an authentic connection with each customer and prospect. Brand trust is critical. And as online channels multiply, it’s getting harder…
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What to Do When Your Business Starts to Stumble in Local Markets
As companies gain experience with growing in new local markets, they typically reach a point in time where revenue growth slows down. No matter if it’s in good or bad economic times, when this happens, they often want to know why their business is slowing down in a given market, or what might be “off”…
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Why Alignment at Global Companies Is So Elusive
The bigger you get, the more important alignment becomes. But the more global you get, the harder it becomes. It’s not easy to align teams across both functions and geographies simultaneously. As Behnam Tabrizi reported in Harvard Business Review, 75% of cross-functional teams are dysfunctional. If you’re in an international role, trying to get the…
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Why International Expansion Is a Team Sport
At many companies, international expansion is no one’s job, but everyone’s job. Who should lead it? Where should it live organizationally? And should its home and influence remain intact over time? In this post, I’ll discuss why inevitably, growing into new markets is a cross-functional endeavor. It’s also one that tends to evolve over the…
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Five Signs It’s Time for Your Start-Up to Go Global
One question that start-up leadership teams often ask is not if, but when they should take their business into other countries. I’ve had three different start-up founders ask me this question, in one form or another, in the past week alone! Let me start by saying that a founder’s sheer enthusiasm for going global is…