Leadership
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How to Successfully Manage Cross-Cultural Remote Teams
In today’s globalized world, remote teams have become increasingly common, and with that comes the challenge of managing cross-cultural teams with members in different locations. Cross-cultural teams are made up of individuals from different cultural backgrounds, each with their own unique values, beliefs, and communication styles. Managing such teams can be challenging, but with the…
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Deep and Wide: the Expanding Role of Marketing Leaders
When I took my first job as a marketing executive, I had a CMO mentor who introduced me to the concept of T-shaped marketers and T-shaped marketing leaders. Basically, the idea was that most marketers, but especially the top marketing exec at any company (whether CMO, VP Marketing, Head of Marketing or any similar title)…
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How To Be a Great Business Partner During Challenging Times
Companies are having more conversations lately about 1) doing more with less, 2) doing the same with less, or 3) doing the same with the same. When macroeconomic environments start to hit business fundamentals, it’s only natural for companies to start to look for ways to improve efficiency. Here are some things you can do…