Revenue Enablement
-
How to Create a Strong B2B Sales Enablement Program
Of all the things I’ve ever done as a marketing leader, one of my favorites of all has been building out a successful B2B sales enablement function. There’s great joy in seeing your sales team bring deals across the finish line, and knowing that they came from leads your marketing team generated. But there’s an…
-
Localizing Product-Led Growth
Product-led growth (PLG) is here to stay. Many companies have started to realize the benefits of selling to users versus buyers, of giving people direct experience within a product before trying to monetize, and the many advantages of being able to identify specific usage patterns, user intent, and actions that they can link to good-fit…
-
The Benefits of Internal Linguistic Teams
I’m often asked about the benefits of having an internal linguistic team at a software company. Here’s why I think having one is absolutely invaluable within a tech environment, but definitely at one where agility matters, and especially when using a CI/CD model. If you’re in a company where all of your teams are moving…
-
How to Boost Sales Velocity with Localization and Content Ops
Localization and Content Operations are perhaps the most underutilized accelerants in tech sales these days, especially in B2B SaaS environments. The need for localization and content operations is heightened even further at global companies with a CI/CD model on the product side. Aligning content operations and localization has the potential to radically improve sales velocity.…
-
How Content Operations Can Make or Break Your Revenue Targets
Could something as mundane as content operations have an impact on your company’s revenue enablement efforts? In this post, I’ll demonstrate why the answer is yes. When we think of streamlined and scalable content processes, most business leaders view it as not having close proximity to revenue. It’s seen as more of a marketing function.…