SaaS
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What to Do After Sizing Local Market Opportunity
It’s amazing how many companies do a basic sizing exercise to determine a country’s market opportunity, decide to invest in it, and then leave their local in-market teams figure out everything else from there. At a lot of companies, this is where “international strategy” begins and ends. But committing to a market means more than…
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How to Improve Your Market Entry Strategy with Country-Level Data
Whether you’re just getting started with market entry strategy or you’ve been growing your international customer base for years, here’s one important piece of advice. Whenever possible, analyze data at the country level instead of the regional level. It doesn’t really matter what type of data you’re looking at. Looking at the country level enables…
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Entry Strategies for International Markets You Might Be Overlooking
How can you avoid missing important countries in your entry strategies for international markets? If you’re a digital business with success marketing online in English, you’re likely to see international interest in your products or services from your earliest days. After all, English is a global language. Marketing in English, even if you’re just trying…
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7 Questions to Ask When Entering a New Market
It’s important to know what questions to ask when entering a new market. You’ll need to understand who your customer is, separately, in each country you target. You also need to understand what your customer’s motivations are, before you can really start to make clear sense of their behaviors as portrayed via data. While it’s…
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5 Data Sources to Inform Your Transnational Strategy
Data-driven decision-making is important. But, companies are usually swimming in data, and looking at data across many markets can be tricky. Figuring out which data is most likely to lead you to the best decisions for your transnational strategy is critical. Here are some of the most important external data sources you can use to…
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Three Steps to Building International Expansion Strategies
If you’re creating international expansion strategies, this article will help you understand which markets to focus on, how much to invest, and when to make those investments.
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How to Drive Global Growth with International Product Strategy
What does an international product manager do exactly, and how can you use your product strategy to drive global growth for your business? To learn more, we sat down with Talia Baruch, a Senior Product Manager who heads up international product strategy at SurveyMonkey, and previously led international product for global growth at LinkedIn and…
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Accelerate International Growth with Global Payments
So, you’ve built a great product or platform, attracted customers from other countries, and convinced them to sign up. Now, can you actually accept their money? Global payments are tricky, and are often a major speed bump on the road to international growth, and can be difficult to weave into your international expansion strategies. To…
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How Evernote Empowers Users for Global Growth
When you think about international expansion, do sales and marketing come to mind? They do for most people. However, the work a business undertakes to grow globally isn’t limited just to those functions. We talked with Joshua Zerkel, who leads Global Community, Channels and Training at Evernote. He told us about their community-based Ambassador program…