International Product
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How International Product Marketing Can Make or Break Your Global Business
Taking your product into multiple markets around the world isn’t easy. In fact, it’s an area of marketing that often trips up even the most seasoned of marketing veterans! If product marketing is art and science, international product marketing is fine art and rocket science. As digitization continues, and more businesses are global these days,…
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How to Get Your Global Technology Groove Going
At most digital businesses, international growth is led from the Sales organization. However, leaders of international expansion often struggle to get their Product team more involved with international growth efforts. Increasingly, the product team is a primary driver of growth at global technology companies. Getting these team members engaged is critical to your company’s long-term…
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What Internationalization Has In Common with Extensibility and Open APIs
“Isn’t internationalization premature optimization?” This is an objection that I’ve seen repeatedly, and one that I’d like to challenge. Premature optimization is building for use cases that aren’t requirements yet. Global reach is a general requirement. The choice of geographies hasn’t been made yet at the time you’re building your product.
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Crossing the Chasm into International Markets
You have a great software product used by customers in many countries all over the world. Fantastic! It’s thrilling to see your baby grow up, leave home, and make a name for herself out there in the world. You might think, “We’ve made it!” Having users all around the globe is the dream of most…
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Lessons in Global Expansion from Etsy’s COO Linda Kozlowski
The digital landscape is changing, and customers are changing along with it. We sat down with Linda Kozlowski, the COO of Etsy and former COO of Evernote, who told us that for many companies, going global is no longer a choice, but rather a basic expectation. You started off working in communications and journalism. How…
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How to Drive Global Growth with International Product Strategy
What does an international product manager do exactly, and how can you use your product strategy to drive global growth for your business? To learn more, we sat down with Talia Baruch, a Senior Product Manager who heads up international product strategy at SurveyMonkey, and previously led international product for global growth at LinkedIn and…