International Strategy
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How to Drive Global Growth with International Product Strategy
What does an international product manager do exactly, and how can you use your product strategy to drive global growth for your business? To learn more, we sat down with Talia Baruch, a Senior Product Manager who heads up international product strategy at SurveyMonkey, and previously led international product for global growth at LinkedIn and…
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How Evernote Empowers Users for Global Growth
When you think about international expansion, do sales and marketing come to mind? They do for most people. However, the work a business undertakes to grow globally isn’t limited just to those functions. We talked with Joshua Zerkel, who leads Global Community, Channels and Training at Evernote. He told us about their community-based Ambassador program…
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How to Choose Countries for Your International Business Expansion Strategy
Once you’ve established that you’re ready to expand internationally, the next steps are figuring out which international markets to pursue, how to enter those markets, and which timeline is most appropriate. But with 196 countries to choose from, the selection process in and of itself can be overwhelming. This article gives you a framework and…
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Shopbop’s Karen Grajwer on Reaching Shoppers Across Borders
Shopbop, the online fashion retailer, was acquired by Amazon in 2006. With a background in retail and international business development, Karen Grajwer joined Shopbop in 2010 to lead international marketing. Shopbop had only recently started to push into international markets when she joined. Her primary task? To merge international strategy with execution. Here are some…
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7 Things Companies Expanding into China Can Learn from Uber
Uber recently sold its Chinese business to local competitor Didi Chuxing. Many headlines regarded the deal as a surrender on Uber’s part. But was it really a smart international business move?
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5 Reasons Why SaaS Companies Are Built for Global Growth
SaaS companies are fortunate to be born with the roots of global expansion already baked into their business model.
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7 Factors That Should Be Considered Before Making the Decision to Expand Internationally
Many digital companies struggle with the question of when to make a big, concerted advance into international markets. How do you know if the time is right? Ask yourself the following six questions.
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Four Critical Steps to Taking Your SaaS Company Global
The internet has facilitated our access to information, flattened cultural differences and allowed digital companies to obtain easy access to a global market. The internet changed our approach to new markets, and it of course helps us get closer to our users and understand them as we never did before. But this is precisely what…