International Strategy
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141 Questions to Guide Your Local Market Entry
Many companies underestimate how hard it is to break into a new market. If you want to “go big” in a new country, it takes a lot more than just adding a new language or hiring a salesperson in a new market if you want to be successful in the long term. Don’t be caught…
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How to Determine Product Market Fit by Country
Product-market fit is something that’s discussed pretty often at tech companies, especially early-stage. It’s that point in a product’s lifecycle when you start really accelerating, addressing most of your customers’ core needs, and also when you usually start to see sales volumes go up. What’s interesting for companies expanding internationally is that you have to…
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How an International Steering Group Can Help Take Your Business Beyond Borders
If you’re working on international expansion at your business, you won’t be able to lead the charge alone. Taking your business beyond borders requires ongoing cross-functional collaboration. It requires active participation from nearly every department at your company. To achieve success, you’ll need to assemble a mechanism for driving alignment, and a group that has…
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The Biggest SaaS Companies and Languages Offered
International revenue growth is critical for most Software-as-a-Service (SaaS) companies. How many languages do the biggest SaaS companies support? The Biggest SaaS Companies Typically Offer More Languages Here are the Top 50 biggest SaaS companies, ranked in order of market cap as of January 2020, followed by the number of languages they offer: Company Language…
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How to Create a Localization Strategy to Fuel Global Growth
Having a language investment model can help you prepare for international expansion planning.
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Crossing the Chasm into International Markets
You have a great software product used by customers in many countries all over the world. Fantastic! It’s thrilling to see your baby grow up, leave home, and make a name for herself out there in the world. You might think, “We’ve made it!” Having users all around the globe is the dream of most…
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How to Boost Local Sales Velocity
How can “going local” boost your marketing and sales velocity? Imagine if your salesperson walked into a sales opportunity, armed with the following: Word-of-mouth referrals from local companies similar to them (size, industry, title, city) Recent and positive coverage by local media Recent mentions on social media by local influencers Product reviews by companies like…
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What to Do After Sizing Local Market Opportunity
It’s amazing how many companies do a basic sizing exercise to determine a country’s market opportunity, decide to invest in it, and then leave their local in-market teams figure out everything else from there. At a lot of companies, this is where “international strategy” begins and ends. But committing to a market means more than…
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Five Questions on International Strategy: Pedro Gomez from Microsoft
1. Can you share some background about your work, and how it is connected to international strategy? My name is Pedro Gomez. Bringing digital products to billions of users worldwide is my calling. I studied natural languages and pursued an MBA and courses on strategy, project management, and user experience design. At Microsoft, I am…