Metrics
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Why Localization Velocity Matters More Than Ever Before
Most localization practitioners believe that quality is what matters most. It’s true that quality matters, but there are gradients of quality, and a lot of linguistic quality work is highly subjective. Translation quality is important up to a certain point — when it creates a perceivable and measurable difference on the user experience. In this…
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Rethinking Localization Turnaround Time
“How long will this project take?” It’s the classic question in localization. Everyone wants to know how fast they can get something localized. Once someone decides they need localization, speed is everything. If you ask any localization professional how they measure delivery speed, chances are you’ll hear something about translation turnaround time (TAT). This is…
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Measuring Localization Velocity
If you work in software-as-a-service (SaaS) or any other area of high-growth tech that requires fast-moving, ongoing localization, chances are you’ve come to realize that most of the models out there for localization don’t mesh with your business reality. The underlying cadence in any hyper-growth business is… different. The company’s heartbeat is faster. The blood…