Translation
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What Transcreation Means, and How Leading Global Companies Use It for Marketing Campaigns
The term “transcreation” describes the process of adapting content for a given target audience to make sure that it resonates with the intended effect. To help illustrate what successful transcreation looks like, I’ll start out by sharing some fun examples of how transcreation is used within recent local and global marketing campaigns from some of…
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The Rising Value of Human Translation
Ever since I began working in the language services field, I hoped to shine a light on the work of human translators. That dream came true in the form of a book I co-authored called Found in Translation. After nearly a decade of hard work and pitching publishers, it felt surreal to land a book…
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The Skills That Differentiate the World’s Best Translators
You can find a translator pretty much anywhere. Go to any freelancer portal. Visit any translator association directory. Do a Google search. Translators aren’t hard to find. Outstanding translators, on the other hand, are like gold dust. Professional translators spend a lot of time building up the muscles of their translation core. They dutifully study…
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The Translation Tech Trifecta
Many localization teams struggle to help others understand the work they do. Yet, quickly grasping how to work with localization is very important in high-growth digital companies. Communication is quick and the pace is fast. No one has the time to learn about a niche discipline like localization, but yet, they depend on it directly…
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Why We Shouldn’t Use Word Count Alone for Professional Translation Services
When I provided professional translation services back in the 1990s, websites and emails were starting to become more popular. As a freelance translator, I worked with a translation agency that had a customer whose website I had helped translate. They often received emails via their website in Spanish from customers, and they needed to know…
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7 Tips on Managing Social Media Marketing Content in Multiple Languages
One of the great things about social media channels are that they open up new ways for marketers to reach their customers and influencers all over the world. But for an international brand, the tricky thing about them is that you need to have a slightly different strategy when your brand communicates in more than…
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What Every Marketer Needs to Know about Digital Marketing in Multiple Languages
Digital marketing professionals often think translation is straightforward and simple. Words in, words out, right? Basic! Whoops, not so fast! Consider the thought and care that you put into every single word of your copy in English. Think about the deep knowledge you have of your brand values, understanding of your target audience, and desire…