Global Marketing
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Marketers and Localizers: the Ultimate BFFs
One of my favorite books to recommend to localization folks is one that I leaned on heavily when I worked as a marketer. It’s by Ann Handley, “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.” This quote from the author really says it all: “Quality content means content that is packed with clear…
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7 Tips on Managing Social Media Marketing Content in Multiple Languages
One of the great things about social media channels are that they open up new ways for marketers to reach their customers and influencers all over the world. But for an international brand, the tricky thing about them is that you need to have a slightly different strategy when your brand communicates in more than…
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What Every Marketer Needs to Know about Digital Marketing in Multiple Languages
Digital marketing professionals often think translation is straightforward and simple. Words in, words out, right? Basic! Whoops, not so fast! Consider the thought and care that you put into every single word of your copy in English. Think about the deep knowledge you have of your brand values, understanding of your target audience, and desire…
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The Most Important Language a Localization Manager Can Speak: Growth
Every localization manager I’ve ever met speaks at least one other human language. But there’s one key language you’ll need to quickly master — the language of growth.
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Why Marketers Don’t Love to Localize
Why don’t marketers love to localize? Digital marketing as a job function has changed a lot in recent years. More and more dimensions have been added to the average marketing team’s job. Not only do you need to master marketing fundamentals, like branding, marketing communications, and product marketing, but you’re also expected to master demand…
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How to Boost Local Sales Velocity
How can “going local” boost your marketing and sales velocity? Imagine if your salesperson walked into a sales opportunity, armed with the following: Word-of-mouth referrals from local companies similar to them (size, industry, title, city) Recent and positive coverage by local media Recent mentions on social media by local influencers Product reviews by companies like…
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Google Translate Wins Marketing Gold in Rio
The Rio 2016 Olympic games are at the height of their glory. The world has been transported to Brazil, as athletes from around the world amaze us with their incredible performances. But what you might not see unless you’re here on the ground in Rio is another noteworthy performance that’s getting a lot of local…