International Strategy
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20 Companies That Have Successfully Expanded Internationally
Expanding a business internationally can be a challenging and risky endeavor. However, some companies have successfully expanded their operations beyond their home countries and have become global giants in their respective industries. In this blog post, we will explore 20 of these companies and highlight key facts and lessons learned from their international expansion. Lesson…
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How to Create an International Business Plan
If you’re looking to expand your business globally, creating an international business plan is crucial. A well-crafted plan can help you identify the market opportunities, assess the risks, and devise a strategy for success. In this blog post, I’ll take you through the steps involved in creating an international business plan along with some tips…
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How to Hire a Business Expansion Consultant for International Growth
Expanding a business internationally can be a complex and daunting process, but is important for many companies seeking business growth. There are a lot of factors to consider, including cultural differences, legal requirements, and logistical challenges. Hiring an international expansion consultant can be a smart way to navigate these challenges and ensure your expansion is…
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Common Mistakes with International Growth Strategy
When companies develop an international growth strategy, the output is often a simple grouping of countries, mapped primarily to market size or current customer base. That’s a great starting point, and can give your teams a better sense of where to focus, within the range of possibilities the world has to offer. However, that’s usually…
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Here’s Why You Shouldn’t Just Localize Everything
With better and better machine translation engines making more content accessible to the world, should companies go ahead and localize all of their content into other languages? Here are five reasons why the answer is “no.” 1. Localizing everything means you think all markets need the same thing. They don’t. Even if they did, they…
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Why Market Intensification Is the New “Market Entry”
Back in the old days of international expansion, it was common business parlance to talk about “entering” a market. This is because companies often had minimal if any customers in a market before actually setting up a physical presence there. Things have changed. With more marketing, selling, and purchasing happening online than ever before, it’s…
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Go Global Like Goldilocks
In the classic tale of Goldilocks and the three bears, we learn that as the small girl sits in the chairs of each bear, one was too big, one was too small, and one was “just right.” Then she proceeds to eat their porridge and test their beds, finding that really only one truly matches…
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The Risks of Targeting Too Many Markets at Once
Ambitious companies, especially in stages of rapid growth, tend to dream global dreams. They envision their company growing beyond borders, and becoming a major international success story. However, the notion of “divide and conquer” exists for a reason. Spread your company too thin across too many countries, and you’ll have minimal impact. Instead, steady your…
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The Ultimate Guide to International Strategy
International strategy enables your business to reach customers in different countries. Globalization keeps increasing, and more businesses are moving online. Today, companies of any size can transact across borders with ease and speed. However, the type of international business you work at can help you determine what your strategy should be. In this guide, you’ll…