SaaS
-
Unicorn Company Contenders and Global Tech Titans
When you think of a unicorn company, what part of the world first comes to mind? Most people tend to first think of global tech companies based in the United States. In fact, we usually think of a very specific place, Silicon Valley, which has generated a large share of the tech companies that have…
-
How to Improve SaaS Metrics with Localization
Localization is a global growth enabler for any software as a service (SaaS) business. It’s easy to see why. Customers strongly prefer to use software in their native language. Often, companies try to make a business case by calculating a theoretical return on investment (ROI) for localization. If you work at a SaaS company, I…
-
European Expansion Lessons From Tech Companies
I was excited to open up a new research report from Frontline Ventures on the topic of European expansion. Their research looked at 300,000 expansion-related data points from 175 B2B software companies expanding into Europe over the past 15 years. They also conducted interviews with more than 20 heads of European offices at B2B SaaS…
-
Where Should Localization Live within a Company?
Where should localization live organizationally? There is no “right” or “wrong” place for localization to live on an org chart, but there are certain strategic objectives that most localization leaders want to accomplish at various points within the overall evolution of a tech company. Where you live organizationally can shape how much you can get…
-
10 Simple Ways to Measure Localization Impact
I wrote in a recent post that I’m not really a fan of trying to measure the ROI of localization. Wow, did that ever hit a nerve! Some people agreed, but others argued that localization professionals should not lose sight of their attempt to find the Holy Grail. As usual, a lot of the disagreement…
-
How to Get Your Global Technology Groove Going
At most digital businesses, international growth is led from the Sales organization. However, leaders of international expansion often struggle to get their Product team more involved with international growth efforts. Increasingly, the product team is a primary driver of growth at global technology companies. Getting these team members engaged is critical to your company’s long-term…
-
What Internationalization Has In Common with Extensibility and Open APIs
“Isn’t internationalization premature optimization?” This is an objection that I’ve seen repeatedly, and one that I’d like to challenge. Premature optimization is building for use cases that aren’t requirements yet. Global reach is a general requirement. The choice of geographies hasn’t been made yet at the time you’re building your product.
-
The Most Important Language a Localization Manager Can Speak: Growth
Every localization manager I’ve ever met speaks at least one other human language. But there’s one key language you’ll need to quickly master — the language of growth.
-
The Biggest SaaS Companies and Languages Offered
International revenue growth is critical for most Software-as-a-Service (SaaS) companies. How many languages do the biggest SaaS companies support? The Biggest SaaS Companies Typically Offer More Languages Here are the Top 50 biggest SaaS companies, ranked in order of market cap as of January 2020, followed by the number of languages they offer: Company Language…